Andy Rubin finally reveals his new phone: Essential

Andy Rubin the inventor of Android, finally revealed his new Android device called Essential.

Rubin teased the photo of his new phone back in march on Twitter.

 “Devices are your personal property,” Rubin wrote in a blog post.

Unlike Apple, which tends to be selective about what apps can run on the iPhone and only until recently started letting its user to uninstall the apps which comes pre-installed in the device

He continues by hinting that Essential won’t have a product schedule premised on planned obsolescence that forces customers to update their device every year. Rather, he says, devices “should evolve with you.”

“We will always play well with others. Closed ecosystems are divisive and outdated,” writes Rubin.

The first smartphone Essential features a screen that stretches to cover the full front of the device. Even the camera lens is embedded in the screen itself.

“We will always play well with others. Closed ecosystems are divisive and outdated,” writes Rubin.

The device comes with 128 Gigabytes of storage and camera of 13 Megapixel with 4K video recording. The Essential may cost about $699 with high-end specification. It will be powered by Qualcomm Sanpdragon 835 with 4GB of RAM but the device does not have Headphone jack.

Looking at the new smartphone, you won’t know who made it. That’s because Rubin’s team decided not to put any logos on its titanium and ceramic exterior, materials Essential chose because they don’t blemish

The fingerprint​ sensor will be at the back, there are 2 dots at the back of the device as you can see in the above image which is a modular point which can be connected with the different camera lens.

Essential isn’t just planning to be a smartphone maker. The company is also touting an Essential Home device.

The Essential Phone is available now for preorder for $699 and comes in four colors: Black Moon, Stellar Gray, Pure White and Ocean Depths. The Essential Home device is not yet available for preorder and no price is listed.